Ebook Free Can't Buy My Love: How Advertising Changes the Way We Think and Feel, by Jean Kilbourne
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel, by Jean Kilbourne
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Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expos�, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.
“When was the last time you felt this comfortable in a relationship?” —An ad for sneakers
“You can love it without getting your heart broken.” —An ad for a car
“Until I find a real man, I'll settle for a real smoke.” —A woman in a cigarette ad
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expos�, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.
Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
- Sales Rank: #263987 in Books
- Color: White
- Brand: Kilbourne, Jean/ Pipher, Mary (FRW)
- Published on: 2000-11-02
- Released on: 2000-11-02
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .90" w x 6.12" l, .91 pounds
- Binding: Paperback
- 368 pages
Review
Susan Faludi author of Backlash Jean Kilbourne's work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture: advertising. We owe her a great debt.
Self magazine Backlash meets The Beauty Myth....a scathing attack on the powers that tell us what, how much, when and why to buy.
About the Author
Jean Kilbourne,Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named Lecturer of the Year by the National Association for Campus Activities, she is best known for her award-winning documentaries, Killing Us Softly, Slim Hopes, and Pack of Lies. She lives in Boston, Massachusetts.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A bitter pill...
By A Customer
Kilbourne writes about the psychology of mass marketing, which is something she detests and refuses to let go of. Her remarks are often cloyingly accurate--that mass marketing turns people in addicts, disconnects people from genuine and authentic feeling, substitutes objects for people, turns people into objects, and values consumerism above community. Given that mass advertising is the water that we fishies swim in (nearly a zillion ads by the time we are ten years old), it's a pretty depressing and gives me a quasi-paranoid headache.
In contrast to another reviewer, however, I did not think Kilbourne was in the least bit funny. Angry--and she has enough to be angry about, every day, ranging from TV to magazines--but no, not funny.
Nevertheless, she writes very well and convincingly. This bitter pill gets 4*'s.
10 of 13 people found the following review helpful.
You'll never look at advertising the same way again
By Debra Mollen
Jean Kilbourne has a truly rare gift for finding purpose in and explicating insight into the thousands of ads that bombard us on a daily basis. It is fascinating to watch her meticulous, brilliant, even-handed exploration into the world of advertising. Her cogent remarks on the psychology of advertising bring a rare glimpse into previously unchartered waters. Having been a long-time fan of her films, it was also a distinct pleasure to read about her own personal and professional development in the first chapter as it was affected by the products advertisers insist we need to be fulfilled. Those interested in psychology, sociology, communication/cultural studies, and feminism should ensure this book is read and kept forefront on the bookshelf. It would be ideal as a college text as well.
7 of 9 people found the following review helpful.
Fascinating and Frightening
By Mary Snyder
Jean Kilbourne does an excellent job of taking you through the mindfield of advertising. I was shocked to learn that America is one of the few countries to allow advertising directed at kids and after reading this book, I know why it is outlawed in most places. Throughout this well developed and researched book, I found myself shocked and stunned -- and that's not easy to do to me.
Everyone should take a look at this book. The insidious nature of advertising is made apparent and if you think you aren't impacted by advertising then you truly should read this book. Fascinating and frightening.
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